Understanding Foreign Brands – What’s the meaning of “Tsingtao” Beer?

150106 Tsingtao Beer

Understanding Foreign Brands – What’s the meaning of “Tsingtao” Beer?

150106 Tsingtao-B3

Are you thinking about eating out tonight at a fancy Chinese restaurant? Well, what brand of beer are you considering to order? Do you feel a Chinese brand beer will go well with Chinese food – like the most of us? Well, the most famous and widely available Chinese beer — outside China — is probably Tsingtao. Now, you know that. You’ve probably heard about Tsingtao before in your lifetime, right? So far, so good – everything’s cool.

Now, and all of a sudden, you hit upon a minor problem which is, how in the hey do you pronounce “Tsingtao” properly as to avoid embarrassment when placing an order? And what does Tsingtao mean anyway?

Tsingtao (青岛) is a name to a port location (city) in Eastern China, and it became an area which was heavily influenced by German investments between 1898 to 1914, or prior to the so called “Seize of Tsingtau”.

It was during this period — 1903 to be exact, as printed on each Tsingtao Beer bottle (can) today — that the Germans started producing (bottling) beer in China – Get it? Can you see that there’s a connection (link) here between Germany and beer?

In summary, 1903 was a year between 1898 and 1914, and a period of Germany’s influence in China’s Shandong Peninsula, and a location where the Germans started to produce beer for consumption after having formed Tsingtao Brewery. If you wish to learn more about this period regarding Germany in China, please look up the Kiautschou Bay concession in history books.

Today, this city’s location is officially spelt Qingdao (not Tsingtao) on maps, but the beer brand retains its “Tsingtao” spelling. Tsingtao, the brand has thus, over the years, undergone transformation to become a proper noun as one beer brand and is no longer used (spelt this way) to represent location (the city).

Finally, let’s get to the part where you can learn to order “Tsingtao” with confidence, and without sounding overly awkward. Say it out loud – practice – repeat for about five (5) to ten (10) times before leaving home tonight, and when you get to the restaurant – say Tsingtao (or Qingdao which is the same thing). Kindly remember, not to drink too much – and not to drink and drive.

Note: The Seoul Tribune would like to express our thanks to "www.emmasaying.com" for granting us approval to use their YouTube material(s).

♦ Foreign Language Tips ♦

  • 青 (Qing) means color blue in Chinese
  • 岛 (Dao or Tao) means island in Chinese
  • 啤酒  . . .  means the “beer” type of alcoholic drink in Chinese

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